Feminization of public relations

To demonstrate that feminization of PR is all around us we can just look at the ratio of men to women in our MA class. It’s a striking contrast to the early days when the field was dominated by men. The class debate brought up an interesting point that although there are many women in the profession to the extent that it is regarded as a ‘pink collar’ profession men still hold the management positions.
HON et al (1992) asserts that feminization has been at the fore of the discussions about the future of the field with regard to professionalism, prestige and salaries. Although more women are involved in education and subsequently the PR field they experience inequalities in regards to salary and status.

An argument exist that men biological and socialization attributes cause them to be disposed to self-select the inherently risky manager role . While on the overhand women choose the technician role because its safe and there are low levels of involvement . This point supports the idea that its not out of discrimination that they are paid low but instead because of their assigned roles.
The way forward to address the feminization of PR is to see women as equal and to acknowledge their contribution. Notwithstanding this mobility up the work ladder should not be based on gender but on merit.

Grunig , J.( 1992) Excellence in Public Relations and Communication Management . Lawrence Erlbaum Associates