After ten entries I must say that this log exercise ended up being rewarding . The biggest benefit derived from doing this reflective log was that it encouraged me to read more. I must say up to the fifth class I use to prepare by reading prior to the classes. However my assignments due dates changed that. For this semester I felt that my understanding of the issues in PR have deepen as a result of the lectures and by extension these logs. I also noticed that many of the issues discussed are related in some way. For example in the case of crisis management , diversity and CSR knowing and reaching out to audiences is very essential. Another example is that when the PR practitioner uses new media they have to apply the same ethics as they would for traditional media. Armed with this knowledge, we as students will no doubt contribute positively to the profession.
On a broader note as the teaching side of the course comes to an end I also reflect on the experience as surreal and unbelievable . I would have to say one of the most challenging element has been perfecting the pitch . I must say last semester I found that one quiet difficult however by the end of this semester I've noticed some growth in the area. Also was it not for this MA I wouldn't have known about new media, need I say more I'm actually using one of the tools.
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